Play Bigger

I would recommend this to someone who is very passionate about building businesses / start-ups / new categories. It has a lot of good insights and rationales about building new categories and how one has better chances of dominating them. The concepts are very fundamental and make sense.

However, a lot of the content feels repetitive at times. Also, I felt sometimes that this was just their way of diversifying their revenue sources or to say “Hey, I've published a book.” Could have easily been a podcast, YouTube video or a shorter book.

Nevertheless, keeping the critic aside, I learnt from them and that's enough!