Pure Invention: How Japan Made the Modern World
Ratings4
Average rating4.4
15
Ratings4
Average rating4.4
'Amazingly well researched, fabulously informative and an awful lot of fun. If you love Japanese culture or are just curious to know more I can't recommend this book highly enough' Jonathan Ross 'A nerd- and generalist-friendly look at how Japan shaped the post-World War II world, from toys to Trump . . . A non-native's savvy study of Japan's wide influence in ways both subtle and profound' Kirkus The Walkman. Karaoke. Pikachu. Pac-Man. Akira. Emoji. We've all fallen in love with one or another of Japan's pop-culture creations, from the techy to the wild to the super-kawaii. But as Japanese-media veteran Matt Alt proves in this brilliant investigation of Tokyo's pop-fantasy complex, we don't know the half of it. Japan's toys, gadgets, and fantasy worlds didn't merely entertain. They profoundly transformed the way we live. In the 1970s and '80s, Japan seemed to exist in some near future, soaring on the superior technology of Sony and Toyota while the West struggled to catch up. Then a catastrophic 1990 stock-market crash ushered in the 'lost decades' of deep recession and social dysfunction. The end of the boom times should have plunged Japan into irrelevance, but that's precisely when its cultural clout soared - when, once again, Japan got to the future a little ahead of the rest of us. Hello Kitty, the Nintendo Entertainment System, and multimedia empires like Pokémon and Dragon Ball Z were more than marketing hits. Artfully packaged, dangerously cute, and dizzyingly fun, these products made Japan the forge of the world's fantasies, and gave us new tools for coping with trying times. They also transformed us as we consumed them - connecting as well as isolating us in new ways, opening vistas of imagination and pathways to revolution. Through the stories of an indelible group of artists, geniuses, and oddballs, Pure Invention reveals how Japanese ingenuity remade global culture and may have created modern life as we know it. It's Japan's world; we're just gaming, texting, singing, and dreaming in it.
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Last year when visiting Seattle my wife and I were walking through Uwajimaya, a giant asian supermarket. Being a long-time anime fan since the '90s, when I saw a book about the impact of Japans cultural history I had to snag it.
I wasn't expecting much, but what I got was an in depth history of Japans rise to global cultural superpower. Each cultural touchstone has it's own chapter - physical toys in the years after WWII, the karaoke machine, anime, kawaii culture, video games and more.
Growing up in the '80s Japanese culture was just starting to break out into the US. The first international breakthrough wasn't I expected. Rather than Mario, Astroboy or Hello Kitty, who was the first international superstar? Space Invaders. Others would follow in rapid succession through the video and anime filled 90s.
There are so many in depth historic stories in this book, and each of them could be it's own entire book. How performers who entertained guests in bars tried to stop the karaoke machine. How Hello Kitty started out as coin purse and grew to an international icon. How after the economic crash of the '80s it gave way for teenage self expression and girl power.
Even as someone who considered myself knowledgeable about most of these topics, this helped put it into a perspective I hadn't ever considered before.
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