Rethinking Prestige Branding: Secrets of the Ueber-Brands

Some heavy but really interesting read coming here if you're interested in brand building / creation / improvement. This books goes deeper and deeper into some of the most famous Ueber Brands, analyzing their strategies, their attitude and the way they act towards customers in a clever and well documented way. The book features a lot of case studies, detailling each strategy, their outcomes, their failures, their success, helping to learn the way to build an Ueber Brand. A really interesting read, a must have for every brand marketeer in this world.