Serious Play: How the World's Best Companies Simulate to Innovate

Serious Play

How the World's Best Companies Simulate to Innovate

1999

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Average rating2

15

Some useful insights but goes all over the place and mixes prototyping and simulation. The chapter on metrics seems to undermine the whole concept of serious play.
Rather outdated now, of course, and the examples didn't all stand the test of time.

March 13, 2016Report this review