Speculative Everything

Same as in Hertzian Tales, Dunn and Raby advocate for designers to be more than just crutches for consumerism. Product design (not the one that actually makes it onto the market, but the one that could be showcased in galleries and on diverse media channels) could join architecture, film, literature, philosophy in imagining possible futures. Yet instead of predicting the future or solving future problems, these designs could be thought experiments that criticize, provocate and stimulate debate. Create multiple “what if” scenarios to make our everyday reality more mallable, so we don't lose track of “what could be” in this one-track consumer oriented world.