That Will Never Work

Excellent Look at Netflix's Early Days. This book by one of the Founders - and first CEO - of Netflix, Marc Randolph, is a very well written glimpse into the early days of one of the world's leading media empires just 20 years later - that is now facing new challenges Randolph could have never foreseen. Part history, part business and investing advice, and part memoir, it shows how Randolph influenced Netflix and how Netflix influenced Randolph. Very easy to read, with Randolph frequently (briefly) explaining business terms to those who may be less knowledgeable of them. Poignant at times, profound at times, ultimately this is the very down to earth, by the bolts story of how an idea while driving down the road in a beat up Volvo became a multi-billion dollar company that beat out many competitors... and even spawned a few. Very much recommended.