The 22 Immutable Laws of Marketing
Violate Them at Your Own Risk
1993 • 143 pages
Ratings8
Average rating3.9
15
Violate Them at Your Own Risk
Ratings8
Average rating3.9
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.
Reviews with the most likes.
2.5 stars
This does have some valid points, but this book is becoming outdated. The book itself is short and doesn't take more than an hour to read. I did take away some things from the book examples, but what worked 24 years ago doesn't necessarily work today.
In summary: has some good examples, but shouldn't be your only source of knowledge in marketing.
