The Dorito Effect

I picked up this book because my library had it marked as sociology, it's not really sociology it's a glorified infomercial for diet culture.
There are interesting tidbits in this book, I really liked the part where the author talked about the efforts that are/were done to put flavor back into vegetables and meats. Unfortunately, these tidbits fell flat for me when the author insisted on talking about fatness at every turn even when it really was unwarranted (this book contains A LOT of extra words) or even seemed downright contradicted by the things he was saying.
He does something similar with class only in the other direction he only passingly acknowledges the impact of class on diet and access to the kind of food he pushes as the solution and then returns to saying that people only want cheap food. If someone has to work 2/3 jobs just to make rent where will they get the money for 20$ worth of veggies for a single meal if that kind of fresh food is even available to them to begin with (another thing that the author absolutely does not acknowledge is that farmer markets and even just quality fresh produce are not an option for everyone considering that food deserts are a thing)? It's not WANT it's necessity that pushes people to buy the cheapest food available he comes within an inch of acknowledging it but only in a “we don't have the resources to feed everyone well so it's only going to stay the rich that can eat well tough tiddies you poor poor food addicted fatties” kind of way.
All of this combined into a condescending mess about modern chicken being tasteless and “heirloom” tomatoes that are going to save us all lazy fat f*cks (only not really because there isn't enough for everyone).