The E-Myth Revisited
Why Most Small Businesses Don't Work and What to Do About It
1985 • 269 pages
Ratings24
Average rating3.6
15
Why Most Small Businesses Don't Work and What to Do About It
Ratings24
Average rating3.6
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business — whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Reviews with the most likes.
Good read, lots of really interesting and helpful points. I'd say it changed my attitude toward small business. I found it a bit hokey at points, which took away from my enjoyment a bit but it made for a quick read.
There are some great insights in this book, but the writing is unbelievably bad and drawn out. Speed read the fluff and focus on the sections about roles.
