The Elements of Content Strategy
2011 • 81 pages
Ratings8
Average rating3.5
15
Ratings8
Average rating3.5
Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy's roots, and quickly and expertly demonstrates not only how it's done, but how you can do it well. A compelling read for both experienced content strategists and those making the transition from other fields.--Back cover.
Series
21 primary booksA Book Apart is a 21-book series with 21 primary works first released in 2010 with contributions by Jeremy Keith, Dan Cederholm, and 31 others.
Reviews with the most likes.
This book gave me a great overview of what I was missing in my site planning skills, planning content and working with it structurally, as well as from a marketing perspective. I found some of the book hard to get through - I think the second chapter - and almost gave it up. I think part of it is I was expecting a lighter book - the other two A Book Apart books have pictures, video, code, and examples. The Elements of Content Strategy is about the same length but packed full of text.
