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Pretty creative application of research in both economics and neurobiology, two scientific fields that are generally separate from each other in terms of research questions and experimental models. The author makes the case that high testosterone drives a lot of the risky and/or intuitive leaps the financial trading floor is known for, and that introducing different rewards and motivations might be a step towards making the financial markets less volatile and more rational. While the book is centered on financial markets, the research the author explores has applications to many other environments.
If you're interested in how these two scientific fields might complement each other and possibly drive some public financial policy changes, this might be a book to read. But it is also an example of good scientific writing for anyone curious about our basic human need to be certain, even when it's impossible.
The hour between dog and wolf is a fascinating view of the financial world through the lens of biology. Coates describes a myriad of ways that our behavior and actions are influenced by bodily processes that happen under the level of consciousness. Then he proceeds to lay out his argument that financial bubbles are the result of a vicious cycle that consists of two phases. On the way up traders win often, each win increases the body's levels of testosterone and norepinephrine which leads to increased confidence and riskier and riskier trades. This can't last forever, and when the bubble pops many traders experience a spate of losses, which reduce the levels of the aforementioned hormones and increase cortisol levels. This glut of cortisol (you might know it as the “stress hormone”) causes traders to ignore appropriately risky opportunities and the resulting lack of investment throws the market into a recession.