The Little Blue Book

There's no question that words matter, and this book–like Lakoff's previous one–addresses that point but also expands that notion to look at the idea of framing. How issues are framed is just as important as the words we use to talk about them. For the most part, he says, Democrats have gotten it all wrong and have let Republicans control the debate. The solution, which will take a long time, is stop using their frames and their language.

The argument suggests that a lot of people aren't smart enough to see through the Republican spin. Lakoff could be right about that.