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I completely agree with about 90% of what these authors say, but the sarcastic tone distracts from the content.
I think everyone should read this book, not only because of the critical analysis on the media, but also due to the historical background provided. It is mainly linear and I learned a lot from that alone.
Also, for the most part the authors make an effort to describe multiple perspectives on the issues discussed. At times I found the commentary ridiculous but sometimes I laughed, but still- anyone like myself who is used to reading long texts of analysis and statistics SHOULD appreciate the humor and character because it makes it more interesting overall.
Even when I didn't agree with something, I found myself thinking “hmm I never knew that or thought about this issue before” and its important that at the very least, people get a seed in their mind that grows into some opposition of what is spoon fed by the media and politicians.
As an example, they criticize how an industry has been built on marketing “educational toys” for kids or “organic everything” by playing upon mothers' desires for the best for their kids. On one hand, I don't see the issue with that because I personally benefited from those choices by my mom in particular (they specifically mention a LeapPad book I actually owned and enjoyed). On the other hand, I never considered how marketing likely had an impact on these choices. Naturally, I still read ordinary books, but this electronic book was more expensive and if you really think about it, not actually a necessary investment that made me any smarter.
Anywho, like I said, still recommending this book EVEN THOUGH (gasp) I don't actually want kids myself. Whether you are young like I am, old, male, female, etc, this book is worth your time.