The Power of Broke
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15
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Daymond John has been practicing the power of broke ever since he started selling his home-sewn hats on the streets of Queens. With no funding and a $40 budget, Daymond had to come up with out-of-the box ways to promote his products. Luckily, desperation breeds innovation, so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion global phenomenon. But it might not have happened if he hadn't started out broke -- with nothing but a heart full of hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke -- a place of desperation, hope, and hunger -- forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to get noticed and make a meaningful mark. Drawing on his own experiences as an entrepreneur and branding consultant, as well as behind-the-scenes glimpses from the set of Shark Tank and stories of dozens of other entrepreneurs, Daymond shows how we can all leverage the power of broke to phenomenal wealth and success. - Jacket flap.
Reviews with the most likes.
3.75
Daymond John is a successful entrepreneur on the ABC show Shark Tank. When I picked up the book, that's all I knew about him. I didn't even know how he became successful, what his business was, nothing. I just knew he had a lot of money, dressed nice, and got even more money by being on tv and investing in more companies.
So why did I get this book? It's simple, my boyfriend was interested in reading it. I don't think I'd have picked it up otherwise. While flipping through it I saw it was filled with names of other famous people. Most I didn't know, but a few I did recognize. That was enough to get me reading.
The writing itself is like a conversation between two people. Some people will hate the format, others will love it. It all depends what you're looking for. If you're looking for a quick book with a how to guide inside, then you've picked up the wrong one. If you're looking for a little pep talk, then you've found it. Personally, I enjoyed it. The majority of the book is dedicated to the success stories of other entrepreneurs. Social media stars, fashion moguls, child stars, musicians, etc. There's an example for almost every career. The people faced a challenge and found a way to make it work. They had to get creative, and they worked their asses off, but they did it.
The book is not a book to binge. It's much better in small reading segments. The stories are a great pep talk for when you're struggling in your own career or business. I did take some good advice and insights out of it.
I can't say it's worth the $13 price tag. I'd say $5 is more accurate. I borrowed my copy from the library. Because I didn't have any money invested in the book, I enjoyed it. If I had bought the book I'd have been disappointed.
