The power of habit why we do what we do and how to change it

This is a well focused illustration of the profound importance of habits in our lives and in lives of organizations and societies that we are part of. The book pulls together many interesting and thoroughly researched examples of habits – from neurological research, marketing, team sports, corporate management, etc – to demonstrate the commonality of a “habit loop” (cue > routine > reward) in all of these settings. The conclusion, reiterated throughout, is that habits can be changed. The appendix of my (first paperback) edition includes a general framework for adjust habit loops through experimentation (essentially: identify the routine, experiment with rewards, isolate the cue, have a plan). Overall, a fairly quick and entertaining read on a subject relevant to everyone. Certainly, anyone trying to overcome a bad habit - we all have them - will benefit from knowing the underlying process.