Ratings2
Average rating3.5
It's an interesting account of some analog technology that came back after the phase of digitization that started with the first computers in the 60's and 70's. My favorite chapters were the ones about the revenge of Vinyl and Moleskine notebooks. After music industry distribution went digital, culminating in music streaming services, there was a movement to get back to vinyl. Records pressing plants were restored and put into operation again.?? Moleskine started a designer trend towards nice and beautiful paper notebooks. Film directors helped the movement for analog film movies again, film producing factories were re-opened and it's possible to get new Polaroid and Instax cameras nowadays. It also touches on board games, meditation sessions in the workplace, high-end analogue wristwatches, print books: all things that are contrasting with the digital environment we live in today. The author praises these analog experiences, reasoning on why we need them more than ever and points out these markets tend to grow even more. Sometimes I found the tone of the arguments too geared towards consumerism and these non-digital options just creating a market for wealthier people to consume more things. I've been reading digital books for years and I don't plan on going back to paper books (the irony of reading a book about non-digital things in an e-reader).