The Starbucks Experience
2006 • 208 pages
Ratings2
Average rating3.8
15
Ratings2
Average rating3.8
WAKE UP AND SMELL THE SUCCESS!You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way toReach out to entire communitiesListen to individual workers and consumersSeize growth opportunities in every marketCustom-design a truly satisfying experience that benefits everyone involvedFilled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Reviews with the most likes.
I have more respect for the company now, yet still wonder how paying twice as much for “green” energy is good stewardship. Why not use cheap, proven energy and donate your savings to a worthwhile charity? The only thing empirically green about “green” energy is all the money its vested promoters are raking in. I'm all for good stewardship of the earth and its resources, but I'm also pro common-sense.
A really well-written rundown of the story of Starbucks' success, from the perspective of customer service and offering a differentiated product. The author has done their research, and has loads of interesting data points and anecdotes to share, which I found interesting and enjoyable. I couldn't help but feel like some of Starbucks' more challenging recent problems were ignored - whether intentionally or due to time constraints. It appears this book was was published in 2023, and I would have expected to hear a more honest reflection on Starbucks' conflicts with employees over unionization in recent years.
