The True Believer: Thoughts on the Nature of Mass Movements

This has almost no citations. Maybe that flew back in the 50s but any person could make bunch of broad generalizations and spin them into a book. There are enough rattled off ideas that this becomes a sort cherry pick a quote for your needs. I think no book of this kind had been written at the time of publication, hence its enduring popularity. I'd like to revisit the topic with better scholarship.