To Pixar and Beyond
Ratings11
Average rating4
15
Ratings11
Average rating4
A Sunday Times Best Book of the Year 2017 One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he’d imagined. Pixar’s advertising division just about broke even, its graphics software had few customers, its short films didn’t make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio’s first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time… Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy’s enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider’s account of one of Hollywood’s greatest success stories.
Reviews with the most likes.
A lot about the financials of Pixar in the early days. Not much we haven't already heard about the formation of Pixar and its relationship with Jobs and Disney. Would be really interesting, I imagine, for people interested in IPOS, stocks, etc.
Офигенская книга. Начало немного нагоняет драмы, а когда дело дойдет до айпи-о, то будет слишком много имен. Однако, рассказана интересная история с полезными подробностями о том, как Пиксар вставала на ноги. Зная сейчас то, какие они крутые, интересно прочитать о том, чего им это стоило.
Я только половину прочитал, но уже под хорошим впечатлением. Мне она даже понравилась больше, чем биография Джобса. По полученным впечатлениям и пользе информации можно сравнить с биографией Джони Айва, там тоже много по делу было. Но здесь больше. Можно кино снимать по книге.
Но стоит отметить, что в основном в книге идет речь о бизнес-процессах: инвестициях, опционах, выходе на айпи-о и в меньшей степенью о рабочих процессах. Вы не узнаете как делать трехмерные мультфильмы, но узнаете больше про бизнес развлечений в США.
Последнюю главу, где он задвигает про духовные практики можно не читать. Там уже не будет про пиксар, а будет про всякую ахинею, куда вдался автор после работы в Пиксаре.
It's hard to get an original look behind the scenes of Pixar, one of the most famous companies to emerge from Silicon Valley (or, at least, from near the Valley). The story of Toy Story is well known, as is the rise from hardware and software vendor to Luxor lamp animator to Disney acquisition. We've all seen their movie — many times over — and are well acquainted with Jobs' triumphant sale to Disney that turned him into their largest shareholder overnight.
Levy had his work cut out for him in bringing a fresh look to life. He does a reasonably good job of skipping the well-known parts and focusing, instead, on the less-known financial story that he oversaw as Jobs' chosen CFO. Where the book runs into trouble, aside from a tendency to repeat the same thing many times over, is in the depths he takes it to. Seeking to appeal to a more lay audience, Levy avoids any overly technical description of the financial and legal aspects, attempting to keep them more at the level of anecdote than valuable business lesson. I would have preferred the ‘management book' edition, aimed at a professional audience, which would have perhaps provided more value to the business audience.
All the same, I very much enjoyed the description of his relationship with Jobs and his deft handling of situations that might have otherwise destroyed Pixar before it even released its first feature. The work his team accomplished reshaped the company from a $50m hole to a real venture that ultimately enjoys a highly lucrative IPO following immediately on the heels of Toy Story's release. Much of the credit rightfully goes to Pixar's brilliant creative minds, and to Jobs for sticking with the investment far beyond where most would have abandoned, but Levy and team deserve their fair share for transforming much of their industry.
The “Beyond” portion — his life since Pixar — gets a short but very interesting mention at the end. Juniper is an unexpected second life for him, but their work on introducing meditation to a broader, more modern audience is compelling. I'm glad he chose to include it!
