The How-To Guide To Discover Best Practices, Answer Hard Questions and Build Better Products
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Does my product suck? How will I know? What'll I do if it does? These fears can keep product builders awake at night. But it doesn't have to be that way. You can still be your product's hero.What Makes Great Products Great? is a must-read for product managers, entrepreneurs, and anyone eager to hone their product skills. Author and Tyghtwyre CEO Jeff Callan entertains readers with engaging stories and shares hard-earned wisdom from his 25-year product career generating over $1 billion dollars in value working with everyone from startups to Fortune 100 companies. This book delivers expert insights to help readers create compelling high-quality products that can stand the test of time. It's packed with a balance of practicality and inspiration to equip its readers with the tools necessary to become a great product manager.Through this comprehensive how-to guide, some of the things you'll learn include:Eleven Core Skills of Product ManagementTen Business Problems That Might Be Product ProblemsThe Four Whys - What Drives Customers to Buy?Twelve Things Your Product Team Should Stop Doing Today What to Do When You're Too Busy "Getting Shit Done" to Think About StrategyHow to Find the Narrative in Your Product's DataTen Great Questions to Ask Your StakeholdersWhy Product-Market Fit Might Not Be Enough To For Product SuccessKey Questions to Ask Yourself When You Think Your Business Case is ReadyNine Reasons Why Your Minimum Viable Product Could FailHow to Write Effective Product RequirementsThe 58 Point Product Go-To Market Launch ChecklistFive Steps for Creating a Great Product DashboardSix Steps to Build a Product-Focused CultureHow To Establish Product-Led Growth in Your Company Practical Tips to Make Your Product Team More InnovativeSix Benefits from Building A Business Agile OrganizationWhether you're an experienced product manager or a novice, a start-up founder looking to make your idea real or a C-Suite exec trying to better understand the work your product team does, What Makes Great Products Great? is sure to help you level up your product management knowledge.
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