This book was very insightful and detailed, documenting the history of the 90's Chicago indie music scene from the perspective of co-owner of indie label kranky Bruce Adams. It's interesting to read about the ins and outs of the record business back then and how things have changed, along with the ever changing culture of Chicago's vibrant music scene. There were artists that I already knew and enjoyed from the scene like Godspeed You! Black Emperor, The Sea and Cake (along with the many side projects from band members like Shrimp Boat and The Coctails), and Tortoise and loved reading about them. I also am looking forward to checking out more artists from the scene like Stars of the Lid, Labradford, and Jessamine. Although cool and insightful, it was a dry and repetitive read like a textbook and I wished there was more personality or a change in structure but I understand the straightforwardness of a book when telling an oral history on something. Also Bruce, I can't help but mention that you misspelled Wilco's “Yankee Hotel Foxtrot” as “Yankee Foxtrot Motel” several times in the book. Bro, it's one of Chicago's most celebrated and acclaimed indie releases ever!!! How did this slip lmao