Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
Adam Alter
4
Need to Know
Karen Cleveland
3
Moonwalking with Einstein
Joshua Foer
3
MindWar
Douglas E. Richards
4
The Dip: A Little Book That Teaches You When to Quit
Seth Godin
4
The Alchemist
Paulo Coelho
Alan R. Clarke (Translator)
4
Platform Scale: How an emerging business model helps startups build large empires with minimum investment
Sangeet Paul Choudary
4
Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You: How Networked Markets Are Transforming the Economy―and How to Make Them Work for You
Geoffrey G. Parker
Marshall W. Van Alstyne
Sangeet Paul Choudary
4
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you