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Marketing Communications Management: Concepts & Theories, Cases & Practices |
Marketing Communications Marketing Communications: A European Perspective - Patrick De Pelsmacker
- Maggie Geuens
- Joeri Van Den Bergh
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Marketing Communications: Integrating Offline and Online with Social Media |
Marketing Research - Alvin C. Burns
- Ronald F. Bush
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Consumer Behaviour: A European Perspective - Michael R. Solomon
- Gary Bamossy
- Søren Askegaard
- Margaret K. Hogg
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Business Ethics - Andrew Crane
- Dirk Matten
- Sarah Glozer
- Laura J. Spence
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Strategic Marketing - Douglas West
- John Ford
- Essam Ibrahim
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The International Business Environment: Challenges and Changes - Ian Brooks
- Jamie Weatherston
- Graham Wilkinson
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Zero to One: Notes on Startups, or How to Build the Future |
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The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses |