Nguyet Tran
Pretty interesting book about how linguistic tactics can surprisingly and powerfully manipulate people. I like that the book doesn’t just discuss cults, but also other forms such as MLMs, workout cults, and social media gurus. They all feel highly relevant and relatable. Being able to recognize and call out these tactics can help readers become less susceptible to them.
Some other fun facts I like from the books: 1. Studies show that while people with lower education levels might be more prone to beliefs like Satanic possession or UFO landings, test subjects with the most education are actually likeliest to believe in New Age ideas, such as the power of the mind to heal disease. 2. Using the word "cult" with negative/problematic connotation can delegitimise minority groups, dehumanize the members, and shut down understanding.
Pretty interesting book about how linguistic tactics can surprisingly and powerfully manipulate people. I like that the book doesn’t just discuss cults, but also other forms such as MLMs, workout cults, and social media gurus. They all feel highly relevant and relatable. Being able to recognize and call out these tactics can help readers become less susceptible to them.
Some other fun facts I like from the books: 1. Studies show that while people with lower education levels might be more prone to beliefs like Satanic possession or UFO landings, test subjects with the most education are actually likeliest to believe in New Age ideas, such as the power of the mind to heal disease. 2. Using the word "cult" with negative/problematic connotation can delegitimise minority groups, dehumanize the members, and shut down understanding.