Neil

I have to say, I enjoy listening to Sinek in interview more than reading his books.
He is passionate and a great salesman, however his books do not have the same energy (for me, at any rate).

Interesting ideas, which ‘chime' with my own views and experiences within organisations.

They do however seem to be repeated a few times within the book and not in a ‘building mass / effect' way.

I read it a few times.

I've been buying different versions and editions of the Art of War and also Naked Lunch for the last 30 years - totally different and unconnected. But they do share one thing - each edition makes you think about the core ideas.

The vagueness, the ambiguity, which are not; but actually self evident truths to an expert. Not me.

They require reading and re-reading.

I found this a real slog. Easier to put down, than pick up. I've read quite a few books in-between starting and finishing this.

70+ sections/chapters - lots of ideas, references, certainly plenty of thoughts sparked. Technology, societal futurology, politics, pharma, etc. language as an idea virus (biblical/historical precedents)

However, it felt like a relatively thin plot.
It has the obligatory; a hero, a heroine - an anti-hero, who is possibly a hero - depending upon which side you stand on. An obligatory sex scene, etc.

This is a great little trigger book, it is fundamentally about our inability to imagine, our contracting ability to fantasise ourselves into the future.

Without data and analysis, nothing can change and even then, it seems that progress is easily sabotaged.

Yet, if we've given up on actually seeing the world, seeing what isn't being measured, isn't that even more tragic.

Ideology. Ignorance. Inertia.