

Despite the dramatic title, I found this book enlightening, seeing the turbulence several product positions (designer, PM, user research) are going through for the past years. This book does quite a great job at highlighting how our professions evolved, what damaged our work and undermined our positions but it also provides a clear path forward on what we need to do to evolve and adapt to those changes. While it won't help the fact that our scopes keep widening, it gives you clear indications on what you need to do in face of the coming changes.
We're about to see a wave of AI-accelerated mediocrity. Products generated quickly and thoughtlessly. Interfaces that look professional but don't work well. Features shipped at unprecedented speed that nobody wanted. Design decisions made by people who can prompt but can't evaluate.
The bar is going to drop. Not because AI is bad, but because the humans directing it won't be equipped for the job.
Despite the dramatic title, I found this book enlightening, seeing the turbulence several product positions (designer, PM, user research) are going through for the past years. This book does quite a great job at highlighting how our professions evolved, what damaged our work and undermined our positions but it also provides a clear path forward on what we need to do to evolve and adapt to those changes. While it won't help the fact that our scopes keep widening, it gives you clear indications on what you need to do in face of the coming changes.
We're about to see a wave of AI-accelerated mediocrity. Products generated quickly and thoughtlessly. Interfaces that look professional but don't work well. Features shipped at unprecedented speed that nobody wanted. Design decisions made by people who can prompt but can't evaluate.
The bar is going to drop. Not because AI is bad, but because the humans directing it won't be equipped for the job.