Eric Tuovila

I wouldn't say this book is well-written—it's a bit scattered in my opinion. However, there are some incredible concepts and ideas in it that make it an essential read.

Very thorough, insightful and well-written. Lots of data and evidence provided.

I'm not quite sure what I just read, but it wasn't awful. Mr. Palahniuk's writing style is always worthwhile in my experience, even if the content is subpar.