 Startup: A Silicon Valley Adventure
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 eBoys
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 The New New Thing: A Silicon Valley Story
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 The Inmates Are Running the Asylum
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 The Halo Effect
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 My life in advertising ; Scientific advertising
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 The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
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 How to Win at the Sport of Business: If I Can Do It, You Can Do It
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 Tested Advertising Methods
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 Positioning
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 The Founder's Dilemmas
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 To Sell is Human
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 Switch: How to Change Things When Change Is Hard
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 The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
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 Envisioning Information
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 Nice girls don't get the corner office
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 Only the Paranoid Survive. Lessons from the CEO of INTEL Corporation
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