David A. Aaker
David A. Aaker has written at least 5 books. Their most popular book is Building Strong Brands with 3 saves with an average rating of 3⭐.
They are best known for writing in the genres Business, General, and Business & Economics.
David A. Aaker has written at least 5 books. Their most popular book is Building Strong Brands with 3 saves with an average rating of 3⭐.
They are best known for writing in the genres Business, General, and Business & Economics.
 Building Strong Brands
| 1 read |
 Harvard Business Review on Brand Management Harvard Business Review on Brand Management
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 Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
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 Brand Leadership: The Next Level of the Brand Revolution
| 1 read |
 Brand relevance
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