Donald A. Norman
Donald A. Norman's most popular book is Psychology of Everyday Things with 507 saves and an average rating of 4.04.
Author Bio
Donald Arthur Norman, a founder of The Cognitive Science Society, is an expert of cognitive science and is widely considered to be the first to apply advanced human factors to design via cognitive design. - [*Wikipedia*][1]
[1]: http://en.wikipedia.org/wiki/Donald_Norman