Make the most of your messages on Twitter, Facebook, and other social networking sites. The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social medi.
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In this little book, one of the more contemplative persons present when Twitter was founded, Dom Sagolla, tries to show us how far 140 characters can take us in a richly connected social network. This is the best attempt I've seen at defining a Twitter aesthetic, at exemplifying all the ways that the medium can be used. Too many people – in my view, unfortunately – either dismiss Twitter as a cumbersome or narcissistic communication method or just exploit it as yet another broadcast channel, usually for marketing purposes. If everyone on Twitter internalized the ideas from this book, it would certainly be a better place. To quote the author (who does get lofty at times): “Let us collectively raise the level of discourse online. What starts as a relentless tide of simple-minded chatter resembles the most perfect wave of literary turbulence under the right conditions.”
