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Brilliant. Everything they talked about: their idealogies, concept of whether it's necessary to enter in advertising awards etc. resonated within me. As an Advertising student, it was a refreshing look on the industry. Typically, as a student you begin to hear the same things being repeated to you, and you can't tell whether it is genuine, or just something that has been rehashed for years and has yet to be updated to the 21st century. This book will do one of two things: it either blows your mind when you find out the various different ways people can approach advertising, or your deep inner feelings, that you never tell anyone about except your closest friends, about advertising are re-confirmed. Seriously. Check out this book!!