Around the Corner to Around the World
A Dozen Lessons I Learned Running Dunkin Donuts
A Dozen Lessons I Learned Running Dunkin Donuts
"Robert Rosenberg took over as CEO of Dunkin' Donuts in 1963, 13 years after the first restaurant was founded by his father, William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion, with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business. In Around the Corner to Around the World, Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin' Donuts story to guide you to your own success story." --
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Robert Rosenberg was the CEO for 35 years at Dunkin' Donuts and I was curious about what insights he would share about the company and about his career in this book. This book is a dissection on the company's business strategies and what challenges and accomplishments the company has faced over the different eras from its early days in 1963 to Rosenberg's retirement in 1998. I was hoping for a book that focused more so on the history, culture, and I wanted to learn about how the company became the massive juggernaut it is today. Overall I felt like I learned a lot from this book, but I am clearly not the type of audience that this book is written for. There is a lot of business and marketing jargon, tons of different names and personnel to sift through, and what seems to be endless numbers and statistics thrown at me... much of which is not what I wanted to read about. What I wanted was to learn more about the company's history, culture, and how the products came to be in a storytelling fashion. I certainly got a little bit of that out of this book, especially during the early days, which is what I enjoyed the most out of this. I just wished the book entirely focused on this and not on the in depth business side of things. So all in all, this negative rating is not towards Rosenberg or the book itself. I think it's written very well and he clearly is a very knowledgeable and smart businessman. It's just not for me. If you're in the business industry, if you are a CEO, or if you're in business school, then I think you'd get a lot more out of this book than I would.
