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Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By
David A. Aaker
David A. Aaker
By
David A. Aaker
David A. Aaker
2004 • 368 pages
Book InfoEditions1Journals1
kryspin
Honza Marcinek
1 Journal Entry