Becker understands that hard work, common sense, and close attention to customer needs are trademarks of a good salesperson. His book echoes that same insight for those who want to achieve sales success.
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Got about 30 pages into it and had to stop because I felt like Hal was talking down to me. The content was certainly interesting, but rare is the book that makes me feel so frustrated. I felt as though the author assumed I'm an idiot, or perhaps just tried too hard to put everything simply. Each “point”, as Hal calls them, is oversimplified and presented in an ideal that doesn't feel at all genuine. I was ultimately disappointed.
