Captivology: The Science of Capturing People's Attention

An interesting book on the 7 factors that influence attention. I think it is more accurate to say these are factors that influence the broader field of behaviour rather than purely attention. Ben Parr is a good story teller & for that I would give him a 5. But his thinking is a little sloppy in terms of his mental models so giving him a net score of 4/5.