Mitch Olson

A guy builds an audience. Someone suggests he writes a book to extract the most money possible from that asset. He looks for an angle to write that book from. This is it. More exploration than authentic or educational. Give it a wide berth. Feels exploitative.

A simple idea in a simple story that is simultaneously profound. It speaks to me to the invisible boundaries that our language distinctions impose on our way of thinking and relating to the world around us, and thereby on who we are and what is both actual and potential.

If you are trying to get people to buy into something you are advocating then this book is a good read. Especially valuable if you are selling a big dream.

Undermined by a weak conceptual framework that disappoints and will leave it dated before it's time