: Outlier Marketing To Overcome Worst-Case Scenarios And Grow Your Business
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A cross-sea is an ocean phenomenon. A square repeating pattern appears when winds from two weather systems collide. A cross-sea occurrence is rare and quite fatal for those caught in it. We are in the midst of a global cross-sea, and we need to find a way to survive and get out to the shore. What are we ready to do to survive? That is the fight we are in now. And we have long run out of excuses, as there is no status quo. But thankfully, we do have some time on our hands! KEY TAKEAWAYS FROM THIS BOOK 1. HOW CAN I SURVIVE A CRISIS? 2. HOW CAN I PIVOT? 3. HOW CAN I GENERATE REVENUES? What should I do now for money? How do I make my business plan? Should I keep my price high or drop? What is this entrepreneur hell and how can I climb out of it? This book does NOT have checklists. It gives you thoughts, ideas and examples. The rest is really up to you. You are an entrepreneur. A leader. SO, BE ONE. ACT LIKE ONE. CLIMB YOUR WAY OUT OF HELL!
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The book is written so well and it speaks how to tackle when there is no way and to be innovative and find ideas. It is all on entrepreneurship and marketing. The author has explained how the COVID pandemic had affected various businesses and how many people have changed based on time and achieved success and profit during this tough time.
The way the author narrates is so good and interesting. This is a perfect book for beginners in business and those who wish to start a business or the one who need some motivation.