Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling Disruptive Products to Mainstream Customers

By

Geoffrey A. Moore

By

Geoffrey A. Moore

2006 • 273 pages

Ratings18

Average rating3.9

15

Reading Journal ByDavid Brand

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Rated 5.0 ⭐

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