Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Crossing the Chasm

Marketing and Selling High-Tech Products to Mainstream Customers

By

Geoffrey A. Moore,

By

Geoffrey A. Moore,

1991 • 256 pages

Ratings26

Average rating3.9

15

Reading Journal ByJames

Saved as Want To Read

Community

Readers & Supporters

Join Our Discord

Follow Along

Blog Hardcover Live About Hardcover Request a feature

We're an Open Book

Frequently Asked Questions Contact Support Roadmap Our Policies