This Element is an excerpt from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business (9780131425026) by Yoram (Jerry) Wind and Colin Crook with Robert E. Gunther. Available in print and digital formats. Learn how to hone your intuition so you can rely on it more confidently. Your intuition is crucial to making real-world decisions. But it is very difficult to explain, and it can also be wrong, if it is based on a model that is out of sync with the current world. What is intuition? How does it help us make sense and act quickly? How can you improve it and keep it relevant?
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