First, Break All The Rules

Finished this one up today, and not a moment too soon given the paper on it that is due tomorrow.

There is a common theme that I have found in all of my academic readings and this one subscribes to it hook, line, and sinker. This book is not a how-to book for the aspiring manager. It is merely a boost to the aspiring manager's confidence when he/she wants to try something unconventional.

The Gallup poll certainly undertook an aggressive research project. Some may find fault in their research, but given the general theme of the book, any fault in the research is a bit of a moot point.

The book is well-written - easy to understand and full of ideas to implement. As a word of caution, one should adopt this as their one manual. It should be a reference on your shelf.