Grapevine: The New Art of Word-Of-Mouth Marketing

"As the founder of BzzAgent, Dave Balter developed a strategy for driving authentic word-of-mouth in the real world. He's a successful practitioner in a field previously dominated by armchair theorists." "In Grapevine, Balter and John Butman draw from real BzzAgent campaigns and other case studies to show what does and doesn't work to get people talking. They answer some of the most elusive questions in marketing today."--BOOK JACKET