Innovate the Future

The first proven, replicable, step-by-step process for achieving truly disruptive innovation in products, services, or business methods••Unlike any other book: a complete framework for consistently creating revolutionary innovations.•Covers external and internal innovations that powerfully affect the business.•For companies seeking to dominate, conquer, disrupt, or create new markets.•By renowned technologist, inventor, and futurist David Croslin: holder of 25 patents, and former innovation leader at HP. After all these years, innovation remains poorly understood. Too often, standard corporate processes or minor product enhancements are mislabeled as innovation. In most companies, real, revolutionary innovation still seems to be a random, hard-to-replicate outcome of existing processes - if it occurs at all. But it needn't be that way. In Innovate the Future, leading technology innovator David Croslin introduces a proven, step-by-step process for creating disruptive inventions, technologies, or methods that transform the way business is done. Croslin identifies a set of structured steps and realistic procedures for discovery, invention, and innovation, and shows how to apply them in all four scenarios where innovation is crucial to business strategy:••Innovate from Scratch: Companies or individuals who want to identify a new market, and invent and deliver a product to build that market.•Innovate to Dominate: Companies that already dominate their markets and want to remain dominant.•Innovate to Conquer: Companies that want to replace the current dominant leader.•Innovate to Disrupt: Companies seeking to discover new inventions and move into new markets through disruptive innovation.•Croslin's techniques are based on the fundamental 'innovation lifecycle' experiences of historical innovations, including SOA, cellphones, the IBM PC, Microsoft Windows, and many more. To demonstrate them at work, he concludes with several detailed case studies.