Ratings4
Average rating4.5
I was always a big fan of Dyson products and this book pretty much solidified my views about the company. They really care about engineerins details and will go against the grain if it means they might create a better product. They believe in family ownership of the company which I could not agree more. I see Dyson's values as a sort of hybrid between Apple and Patagonia.
Though there are many things I disagree with James - mainly patents. He thinks they should be easier to get and longer lasting to increase competitive advantage of companies / patent owners. I think this would increase patent trolls and be a huge net negative. He claims no one would invest time and money into producing things if patents would be less protected. But we only need to look at open source software or Wikipedia to see that is clearly not the case.
He's also a proponent for Brexit since he claims European countries always want to get their own way and since there is so much lobbying going on in EU that ends up hurting Dyson. While I agree that there's way too much lobbying and it being detrimental to EU citizens, it's naïve to believe same thing does and will not happen in UK alone. Also, precisely because UK always wants things their own way, is why we all ended up in this mess.
But all in all it is a good autobiography and I can certainly recommend a read.