"The Web is a powerful 'money button' that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which Internet tools are the ones that will make your virtual register to 'KaChing!' It's also important to create an overall strategy with these tools that will maximize your time and web usage"--Cover, p. 2.
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