It's been a mere 10 years since the appearance of the first eCommerce site on the Net. eCommerce is here to stay. Case in point-the Yahoo Stores. All through the eCommerce turbulence and dot-com bust, the Yahoo Network of Stores has grown and is growing stronger. The Yahoo Stores have grown into one of the largest online shopping destinations on the Web today. During the month of May 2005, there were 21,317 searches for the phrase "Yahoo Store" according to Yahoo Search Marketing. The nearly 20,000 Yahoo Stores have a 71% reach among online consumers-the highest on the Web. The end result is a huge interest by home and small businesses to take the eCommerce plunge with a Yahoo Store. By building a Yahoo Store, home and small business can save thousands of dollars in programming and marketing costs and without the need of any technical skills whatsoever. Yahoo does provide a booklet with instructions on how to build and launch a Yahoo Store but it is limited. It assumes that the business owner already has a product or service, knows how to create a unique selling position and is knowledgeable in the ways to market the business and understand what's involved.; This book will show them how to do it.
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