Margaret Mitchell's Gone With the Wind

Originally published in 2011, Margaret Mitchell's Gone With the Wind: A Bestseller's Odyssey from Atlanta to Hollywood presented the first comprehensive overview of how the iconic novel became an international phenomenon that has managed to sustain the public's interest for more than eighty-five years. Various Mitchell biographies and several compilations of her letters told part of the story, but until 2011, no single source had revealed the full saga. Now updated with two new chapters that bring the saga into 2021, this entertaining account of a literary and pop culture phenomenon tells how Mitchell's book was developed, marketed, distributed, and otherwise groomed for success in the 1930s—and the savvy measures taken since then by the author, her publisher, and her estate to ensure its longevity.