Measure What Matters

Measure What Matters is a great book by John Doerr. This book is describing two powerful tools, OKRs (Objective Key Results) and CFRs (Conversation Feedback Recognition) which have been utilized in several organizations such as Intel, Google, Adobe, Tweeter, Samsung, BMW. Larry page wrote the forward for this book and he elaborated further their story, that how Google thrive using OKRs and CFRs. As John put it OKRs are a collaborative goal setting protocol. They're not silver bullet they cannot substitute for strong judgment, strong leadership, or creative workplace and culture, but if those fundamental are in place OKRs can guide you to the mountain top.