Mud, Sweat and Beers
A Cultural History of Sport and Alcohol
A Cultural History of Sport and Alcohol
From hooliganism to commerce, from advertising and sponsorship to health and fitness, if there is one thing that brings athletes, fans and financial backers together it must be beer. This cultural history of drinking and sport examines the roles masculinity, class and regional identity play in alcohol consumption at a broad range of matches, races, courses and competitions.
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